about us

Your good looks runs in our family

Founded in 1974 by Samuel Herbst, MS Optical set out to provide personalized eyewear services for local families. While much has changed in the industry over the years, at MS optical this bright vision has never wavered.

Currently operated by Samuel’s son, Benzy, the business is staying true to the family tradition by continuing to be the local leader in quality eyewear. With branches in Brooklyn, NY and Lakewood NJ, MS Optical has become synonymous with service, quality and most importantly, eyewear that makes you feel as good as it makes you look.

Come on in, seeing is believing!...

Samuel Herbst >>


<< Bency Herbst


our stores


Over the last few decades, there has been an influx of businesses providing glasses and contact lenses. Whether online or in chain stores, nothing beats the expertise and 45 years of hands- on experience you will receive at MS Optical. That’s why we have become the premier destination for customers with hard-to-fill prescriptions that require service with extreme knowledge and know-how. With something as personal and delicate as your eyewear needs, you can trust that our team will see it through successfully.

Personalized Assistance:

Walking into our stores, you will be greeted with a huge selection of glasses. While some people enjoy browsing around, many customers find it to be a daunting task to pick out the exact look that is right for them. Our experienced staff excels at this challenge and takes pride in its reputation as the #1 stop for finding that perfect pair of glasses that suits you, the individual customer. We will work diligently with you and will not rest until you are 100% satisfied. With this commitment, you are sure to be leaving our store looking good.


Everyone appreciates quality but nowhere is this more vital than when purchasing an item that affects your eyes so directly. The right pair of glasses or contact lenses affects your vision, sleep and safe driving, while avoiding headaches and deterioration of vision. With our cutting-edge machinery and high-tech equipment, you will find a new perspective on why quality matters at MS Optical.


It has been famously said that ‘clothes make the man’. We believe that nowhere is this truer than with what you wear on your face. We want your first impression to make a lasting impression and that’s why our service team is highly-trained to service you with utmost dedication. Our customer service reputation has been hard-earned over nearly 5 decades and we invite you to come on in and see for yourself.


MS Optical epitomizes what it means to be family owned and operated. This is not only in a technical sense where the Herbst family has been dutifully servicing you for two generations, but also in our familial attitude and treatment of our dear customers. Additionally, our services truly cater to the entire family.

While some struggle with outfitting infants and toddlers, we have developed tried-and-true methods to outfit our mini-customers in a patient and successful manner. This also applies to older children, who often struggle with specialized needs or have a hard time explaining their vision ailments.

This is why our family has become part of these families from generation to generation. In a changing world where businesses come and go, the longevity of MS Optical is the pride of our family and the delight of the families who have passed through our store over the years. Because at MS Optical, we have only one point of view. That is the view of you, our dear customer.

We carry a large variety of durable frames and lenses for active youngsters, and have extensive experience with ‘lazy eye’ and other juvenile disorders.

Reach out and let our talented staff see to it that you leave with a perfect view of the MS Optical experience

Designer Frames




Contact Lenses


Reading Glasses

store locations

brooklyn location:

5206 16th Avenue
Brooklyn, NY 11204

Phone: 718-436-5900

new jersey location:

12 America Ave #1A,
Lakewood, NJ 08701

Phone: 732-655-2020

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